The clash between HUNTR/X and Saja Boys is so epic that it can’t be contained by the stage — now it’s pouring into the cereal aisle. Lucky Charms and Cinnamon Toast Crunch are teaming up with KPop Demon Hunters for a limited-edition drop inspired by the rival groups at the heart of the animated film. The collaboration includes the all-new HUNTR/X Peach Mango Lucky Charms, along with an encore of the fan-favorite Saja Boys Secret Flavor Cinnamon Toast Crunch, which was part of the General Mills KPop Demon Hunters cereal drop earlier this year.
The new launch arrives soon after KPop Demon Hunters hits its one-year anniversary on June 20, marking a major milestone for the franchise. KPop Demon Hunters is Netflix’s most popular film, with more than 600 million views globally. It took home the Academy Award for Best Animated Feature Film, along with a second Academy Award and a Grammy Award for the chart-topping anthem “Golden.”
Now fans can taste that glow at breakfast — or anytime, really — so grab your favorite spoon to sing into, and read on to learn how to buy the limited-edition flavors.
Inspired by the superstar trio — Rumi, Mira, and Zoey — HUNTR/X Peach Mango Lucky Charms “pairs juicy fruit flavor with the classic Lucky Charms marshmallows. Bright, fruity, and ready for the spotlight, the new flavor is designed to capture the high-energy spirit of HUNTR/X.”
Meanwhile, the returning Saja Boys Secret Flavor Cinnamon Toast Crunch “keeps fans guessing with every bite. It’s dramatic, unexpected, and impossible to predict, inviting fans to uncover the surprise for themselves.”
Fans can also grab the HUNTR/X Peach Mango Lucky Charms box, a limited-edition collectible, exclusively on Walmart.com beginning Aug. 21, while supplies last.
If you missed the first Cinnamon Toast Crunch release, consider this a second chance. “Fans made the first cereal drop a total hit, so we knew we had to come back with an encore worthy of the stage,” says Megan Brooks, business unit director of family favorites cereals at General Mills. “With Lucky Charms joining the lineup and Saja Boys Secret Flavor Cinnamon Toast Crunch making its return, fans now have two ways to snack, collect, and experience the world of KPop Demon Hunters.”
The returning Saja Boys Secret Flavor Cinnamon Toast Crunch and new HUNTR/X Peach Mango Lucky Charms cereals will be available at Walmart beginning June 29, then at retailers nationwide starting July 20.
